Tag: Facebook

Social Media Monetization

October 6, 2012 0 Comments

Firms spend large advertising dollars to target their customers and for the same reason social media is a promise land. Both Twitter and Facebook platforms provide unlimited access to large user base and their profiles. Social media already claimed top spot for  Word of Mouth (WOM), brand image building, and PR campaigns.  But for monetization, [...]

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Facebook hits one billion users

October 4, 2012 0 Comments

Looks like Facebook CEO Mark Zuckerberg is on a trip of damage control. In his interview with Bloomberg, Zuckerberg is trying to project that  Facebook is still the place to invest your advertising dollars as it has  billion users. But for Facebook number of users or Mobile users doesn’t necessarily mean $ to bank.   [...]

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Facebook starts selling people not just Ads

October 2, 2012 0 Comments

As reported by WSJ , In an attempt to revive itself Facebook Inc. is adopting a strategy of  ”complete access to users”.  I started asking myself why is Facebook Inc. having so much trouble making money out of its large user base. Here is my theory and I am going call this “The Theory of [...]

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