Firms spend large advertising dollars to target their customers and for the same reason social media is a promise land. Both Twitter and Facebook platforms provide unlimited access to large user base and their profiles. Social media already claimed top spot for Word of Mouth (WOM), brand image building, and PR campaigns. But for monetization, [...]
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Google to launch Retail Stores
The latest rumor from rumor mill is about Google Retail stores. As reported by Amir Efrati on WSJ, Google Inc. is working on plans to launch retails stores to compete with Apple Inc. and Microsoft. After the Motorola acquisition its a very likely possibility but it may not be a good business decision. Lets look [...]
Office 365 Home Premium and Tablet adoption
Today Microsoft announced Office 365 Home Premium, a cloud based office suite, which includes office applications for up to 5 devices including PCs, tablets, and Macs; and also includes extra SkyDrive storage and Skype calling. This is a frontal attack at the Google docs, drive and voice package that Google is trying to push into schools, small [...]
Should Apple license RIM enterprise services ?
Of course Sir Isaac Newton was right. Gravitational pull is so strong that Apple always falls down. Similarly, the gravitational pull of the competition is so strong that Apple stock is in free fall. But on a serious note, is Apple going to be the next RIM ? And Samsung going to next Apple. ? [...]
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